This statement has been around for a while. Though it might be debated and there are certainly exceptions, generally having a website full of valuable content is one of the best ways to make search engines and people happy. The search engines have something to sink their teeth into, and can extract a lot more data from the content than you possibly could tell them in the title and tags. I very often find search engines sending visitors to my sites who have searched on a term I never even thought of as a keyword.

Many people write the content of their website and then try to see where to stuff in the keywords. While this could possibly fool the search engine, odds are it is going to make the writing a little strange, and might help cause the visitor to choose to visit, and do business with, a more professional looking site. The simplest course is to choose the website topic, title, description, and keywords and then write heartfelt copy based on those items.

In fact, one very effective technique in preparing website copy, particularly if you are writing it yourself, is to deal in topics where you are knowledgeable and have a passionate interest. An honest appeal from a true believer can be a lot more effective in many cases than a professionally designed and polished piece of advertising copy. Writing heartfelt copy on a subject also will often allow you to use the keyword or words without over using them or appearing to strain.