I don’t know about you, but I get extremely excited when I see my new keywords at the top of Google for the very first time. Making big changes in ranking is primarily done by what is called offpage optimization. Properly planned offpage optimization will make the difference between your website ranking #900, and ranking #1 on Google!

So, what is offpage optimization anyway? Offpage optimization basically consists of all of the ranking factors that are NOT located on your webpage that the search engines look at when ranking a website.

These may include which websites link to you, the number of websites linking to you, the Google of the website linking to you, the page title of the website linking to you, the anchor text used in the link linking to you, the number and type of links linking to the website that’s linking to you, the number of outbound links on the website that is linking to you, the total number of links on the website that is linking to you, whether or not the websites linking to you are deemed by Google as an authority website, and the IP Address of the websites linking to you.

In order to optimize your original website for the keyword wanted or needed you need to analyze the offpage optimization techniques of the top 10 ranked websites for that keyword. The goal here will be to copy exactly what they’re doing, and then do things slightly better. We want to give Google exactly what they want, by making your offpage optimization as close to the top ranked websites as possible, but as I said, slightly better, you’ll edge them out and rank better.

As I mentioned above, you’ll need to analyze a bunch of things about the #1 ranked website for the term or keyword desire, and to do this I use one of the most complete and useful tool in the market, it is a software program called SpyGlass. It’s not a free tool, but it has a free-trial version so you can check it out before you buy it, and it is well worth the money for the time it can save you.

Spyglass will show you everything these high rank website are doing to rank well and will make it extremely easy for you to duplicate on your own website! - Now, I want to mention that it is not 100% necessary to use SpyGlass in order to analyze your competitor’s to outrank them… but IT IS necessary to analyze your competitors. You can do everything manually that SpyGlass will do for you automatically. So, whether or not you have the software is not important. The important thing to note is that you MUST analyze those top ranked websites to see what they’re doing to rank well.

Now that you know who links to the #1 ranked websites and how they’re doing it, you can begin to copy what they’re doing. The goal here is to contact the websites that link them and copy the exact linking strategy they’re using to get a #1 ranking.

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