Here is a list of 13 must-have tools for SEM professionals:

1. Freshbooks Invoicing and Timesheets

Freshbooks is an online estimating, invoicing, project management and time tracking service that gives your business a professional image, no matter how small. Invoice all your clients online and set up automatic bill and debit the credit cards of recurring clients every month. It also has built in staff timesheets and project management tools for online collaboration.

Price: Free for 3 clients or less

2. XML Sitemaps Generator

The XML Sitemap Generator trawls through all levels of your site to generate an XML sitemap. It also gives you a running count of pages, provides a text-based URL list and a HTML sitemap you can import straight into your site.

Price: Free for sites of 500 pages or less

2. JROX

JROX Affiliate Manager software (JAM) is a super powerful affiliate program that includes follow up email tools, email broadcasting, custom URLs and the ability to create up to 10 affiliate down link levels.

Price: Free for 50 affiliates or less

3. Google Analytics

Google Analytics is free web-based site metrics / analytics software hosted by Google. After you include tracking code on all selected pages of your site, Google collects data regarding visitor activity and then you are able to log into an Analytics interface and view site activity and produce reports.

Price: $0

4. Backlinkwatch.com

Type your URL into Back link Watch and get complete detailed information about the quality and quantity of backward links pointing to your website.

Price: $0

5. Jim Boykin’s tools

A collection of 17 free SEO tools developed by Jim Boykin and his staff, including a cache analyzer, Back link checker, keyword density tool and multiple inbound and outbound link checking tools.

Price: $0

6. Google Webmaster Central

Google Webmaster Central is Google’s one-stop shop for webmaster resources. It contains answers to common questions about Google crawling and indexing and guidelines for webmasters to follow when publishing their content.

Price: $0

7. Yahoo! Site Explorer

Yahoo! Site Explorer is Yahoo’s version of Google Webmaster Tools. It allows you to explore all the web pages indexed by Yahoo! Search, view the most popular pages from any site, view a comprehensive site map and find pages that link to that site or any page.

Price: $0

8. Ranks.nl

Ranks.nl is a keyword density and page prominence indicator. Type in a URL and target keywords to determine the page density and prominence for certain keywords within the page text and/or HTML tags.

Price: $0

9. Rex Swain’s Tools

Rex Swain is an independent software developer who has uploaded a range of his custom server tools and demos to his web site. Tools include an RGB color sampler, HTTP Cookie Demo, a HTML sampler and an email form demo.

Price: $0

10. SearchStatus for Firefox

SearchStatus is a toolbar extension for Firefox and Mozilla that allows you to see how any and every website in the world is performing in the search engines.

Price: $0

11. Google Reader

Google Reader is a RSS and XML feed reader that constantly checks your favorite news sites and blogs for new content and presents them to you in one interface. It also allows you to share sites/pages of interest with others.

12. The Lynx Viewer

The Lynx Viewer developed by YellowPipe allows webmasters to see what their pages will look like when viewed with Lynx, a text-mode web browser. This view is very similar to how search engine robots see your site.

Price: $0

13. Basecamp

Basecamp is an online collaboration and project management service designed for staff and clients to manage internal and client projects from multiple locations.<

Price: Free for 1 project

So there you have it - 13 of the most popular tools to help you with your search engine marketing efforts.

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