How to Start your Own Successful Business Blog

Starting up a successful business blog doesn’t happen overnight. As with everything, it takes hard work, determination and commitment to get a business blog on its feet, and even more to build up a readership through earning the trust and respect of your audience.

By definition a blog (a contraction of the words web log) is a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first). Until 2009 blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject. More recently “multi-author blogs” (MABs) have developed, with posts written by large numbers of authors and professionally edited. MABs from newspapers, other media outlets, universities, think tanks, interest groups and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other “microblogging” systems helps integrate MABs and single-author blogs into societal newstreams. Blog can also be used as a verb, meaning to maintain or add content to a blog.

To develop and launch your website and promote your writing you will need a set of steps and resources which I will describe below.

Coming Up with a Concept

Ask yourself what you love, care about or wish to share with others. If you’re going to write about something regularly and keep your blog fresh with new information, then you need to write about something that encourages your passion or that reflects your daily experience.

Think about how you want to help people. While you want to know your broad subject area, you need to focus your blog topics more narrowly, so that it has a clear purpose.

Take a look at other blogs on your topic to see what other people are already doing. Ask yourself what you have to offer that is different from what other people are already doing. Identifying your niche will give your blog an angle that distinguishes it from your competitors.

Research and Set up

After coming up with your concept and identify your niche, the next step will be researching the keywords related to your subject to help people find your blog. Go to a site like the Google Adwords Keyword Tool, the tool is free and it will generate words or phrases associated with your topic. Pick the words that have a high number of monthly searches but have low to medium levels of competition.

Next is obtaining your domain name. Creating your blog on your own domain not only will look better and more consistent from a brand point of view, but keeping your blog on your own domain (as opposed to sticking it on an external free site) will bring maximum benefit to the rest of your site from an SEO perspective. Once you have thought of some possibilities head to Godaddy to see if your domain name is available by entering it in the box that looks like this:



Now decide where to create and host your blog. By far, the easiest way to get a website is to go with a hosting company that offers “1 click installs”, or instant installations for WordPress Blogging and Forum software. Blogs and Forums make it possible for someone with no experience to get good content up fast. WPEngine has great rates and gives risk free for 60 days along with excellent support and features built specific for wordpress; you can read my review for more detail.

Installing WordPress Plugins and Themes

Once you’ve completed registration with WPEngine you will need to go through the process of installing WordPress (Open Source). WordPress is web software you can use to create a beautiful website or blog. They like to say that WordPress is both free and priceless at the same time.

At this point, you officially have your own business blog! But before you jump into the content creation there are a few things you can do to enhance your blog. It is time to pick your theme and plugins! WordPress has tons of free plugins and themes to pick from. You can go through the different options for themes here and plugins here.

If you are looking for a Premium Plugin and Theme, check out these options.

With over 3,600 different premium WordPress Themes and Plugins to pick from, we can say that you will most definitely find the perfect Theme in this extensive marketplace. ThemeForest is somewhat comparable to Elegant Themes in such a way that both WordPress theme providers offer the most extensive array of premium WordPress theme graphics, however keep in mind that ThemeForest is a marketplace where numerous designers can showcase and sell their Themes while Elegant Themes is one company releasing their own WordPress Themes for sale.


Here you will find some useful links to WordPress for Beginners:

Creating Content

Produce good content. If your blog is full of grammatical errors or looks unattractive, you aren’t going to bring regular visitors. You also need to make sure that you publish regularly so that your content is up-to-date and fresh for your readers. Your content must be Original, Interesting and add value to your readers’ lives. This is the only way you will get Great Quality Readers to your site. The first mistake that most people make when learning how to start a blog is that they’re awfully tedious.

Don’t write about your dog or cat. They are probably awesome, but no one cares about them. If you want to write interesting content, be interesting yourself. Do something interesting with your life. Then write about them.

Solve Problems, no one cares about your pets, remember? So, instead of writing about stuff that only you care about, write about things that readers care about as well. Find out what problems people have and figure out how you can help them solve them.

Be Honest, make sure to be honest. Making stories is great, but making up a work of fiction and playing it is fact is very stupid. Be honest. You do not want to build a reputation based on lying people. Do not waste time lying.

Promoting and Drive Traffic to your Blog

So you already have the Domain name, Hosting, WordPress Themes and Plugins and your content set up and ready. It is time to promote and drive quality readers to your blog.

There are many creative ways to increase traffic to your blog. Some will cost you money, and some won’t. Here I share some that does not cost you a dime.

SEO is powerful, but if you spend all your time focusing on writing SEO content, your content will probably suck, and no one will want to read it. If you’re first learning how to start a blog, it’s best not to focus too much on this and simply focus on writing. Better Advice: Write for people first and search engines second.

Use social media. Post convincing content and you’ll soon build a loyal following. Follow and share with other users, who may reciprocate and follow you. Keeping up to date with social media and finding time to post can be tricky, but it’s well worth it. Let people talk and become part of a community and they will promote your content for you. This will save you a great deal of time, and they will share much further than via conventional strategies.

Forum Marketing. Do a search on Google for keyword+forum. If you have a pet related site, for example, search “pet forum” (without quotes). Find the top 3 forums in your niche and join each of them. DO NOT SPAM, but do set up a profile (and signature, if allowed) and post an introduction. Get involved in each of these 3 forums by posting at least one thread or response each day. This will help you gain exposure in your target market, and people will naturally be interested in your related website.

Yahoo! Answers. Go to and find questions related to your niche or blog. If you can provide a genuine answer to their question, you can include your link as the resource or reference URL. Again, without spamming, if you can contribute to the community you will interest them in your related website.

Use these strategies as your initial Action Plan. Once you complete all of them, go back to the first and begin again.

If you still think that you need some help. Here is this Simple, Step-By-Step System. ANYONE (Even If You Don’t Have A Clue Where To Start And Have Never Made A Single Cent Online) Can Unleash The Power Of WordPress To Build Great-Looking Websites Proven To Bring In Boatloads Of Cash And Generate More Customers Than Ever Before – 100% Guaranteed!



My friend Corbett Barr runs a course called How To Start A Blog That Matters. I’m not a fan of people who blog about blogging, but Corbett do an awesome job walking you through how to start a blog in this course.

Learn how to setup, design, grow and earn income with your blog, while saving valuable time and money using free tools and an easy step by step guide.

Are you thinking of starting a blog to promote your business or profession.


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